Privacy Policy

Last Updated: October 11, 2025

This Privacy Policy explains how AmazingBritain.com (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit or interact with our website https://www.amazingbritain.com (“the Site”).

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

AmazingBritain.com is a UK-based website sharing travel, cultural, and lifestyle information about the United Kingdom.

Website: https://www.amazingbritain.com
Email: team@amazingbritain.com

We act as the data controller for any personal data collected through the Site.

2. Information We Collect

We may collect and process the following types of data:

a. Information You Provide Directly

Name and contact details (e.g., when you subscribe to newsletters or contact us).
Comments, messages, or other user-generated content you submit.
Any other information you voluntarily provide.

b. Information Collected Automatically

IP address and device information.
Browser type, operating system, and referring URLs.
Website usage data (e.g., pages visited, time spent, clicks) via analytics tools such as Google Analytics.

c. Cookies and Similar Technologies

See our Cookie Policy below for details on how we use cookies.

3. How We Use Your Information

We use your information to:

Operate, maintain, and improve our Site.
Respond to your messages, comments, or enquiries.
Send newsletters or updates (if you’ve opted in).
Personalize your experience.
Comply with legal obligations.

4. Legal Basis for Processing

Under UK and EU data protection law, we process your personal data on the following legal bases:

Consent (e.g., when you sign up for newsletters).
Legitimate interest (e.g., analytics, website security).
Contractual necessity (e.g., when responding to your requests).
Legal obligation (e.g., compliance with applicable laws).

5. Data Retention

We keep personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

6. Sharing Your Information

We do not sell or rent your personal information.
We may share it only with:

Trusted service providers (e.g., hosting, analytics, email services).
Legal authorities if required by law.
Business partners or affiliates where necessary, under confidentiality agreements.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no system is completely secure, and we cannot guarantee absolute security.

8. Your Data Protection Rights (UK & EU Residents)

You have the right to:

Access your personal data.
Request correction of inaccurate information.
Request deletion of your data (“right to be forgotten”).
Restrict or object to processing.
Withdraw consent at any time.
Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

To exercise these rights, please contact us at team@amazingbritain.com.

9. International Data Transfers

Your data may be processed outside the UK or EEA by trusted service providers. We ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs), to protect your data.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

11. Contact Us

If you have any questions or requests regarding this Privacy Policy, please contact:

AmazingBritain.com
Email: team@amazingbritain.com