Twentytwo Skincare: Ethical, Natural, Organic and Crafted With Purpose

Born from family, passion and purpose, Twentytwo Skincare offers organic, ethical beauty that nurtures skin, supports people and protects the planet with every product created.

Twentytwo Skincare is more than a natural beauty brand — it is a heartfelt British family story built on compassion, resilience, and a commitment to create genuinely natural and ethical skincare. The company was born from a cosmetics retail business founded by Henry, whose mission was rooted in supporting his mum, Heidi, and providing long-term, meaningful work for his sister, who lives with a genetic condition requiring full-time care.

Launching Twentytwo Skincare offered the family a future filled with purpose: a business Heidi could run from home, a role that empowered Henry’s sister, and a chance to pursue their shared passion for safe, chemical-free, effective skincare.

A Mission to Transform Natural Skincare

During their time working in beauty retail, Henry and Heidi recognised a major problem: many products marketed as “natural” still contained synthetic chemicals, questionable ingredients, and environmentally harmful additives. Meanwhile, Heidi struggled to find skincare that was both truly natural and effective for her changing skin needs.

From this frustration, Twentytwo Skincare was born — a brand dedicated to crafting certified natural, organic, vegan-friendly skincare without parabens, microplastics, silicones, mineral oils, artificial fragrances, or synthetic colours.

Their promise is simple: powerful skincare made with integrity, designed to keep your skin — and the planet — healthy.

Powered by Baltic Botanicals & COSMOS-Certified Formulas

Twentytwo Skincare’s formulations are created using the finest natural and organic active ingredients sourced from the biodiverse Baltic region. Short summers and harsh winters force local plants to produce unusually potent nutrients, resulting in ingredients rich in antioxidants, vitamins, peptides, and essential fatty acids.

Every product is COSMOS ECO-CERT certified, guaranteeing that each formula is natural, organic, responsibly made, cruelty-free, and vegan (with the exception of SPF products that contain sustainably sourced beeswax).

Natural Beauty Without Compromise

At the heart of Twentytwo Skincare lies an uncompromising “Free From” philosophy. Every product is guaranteed free from:

• Parabens

• Mineral oils

• PEG

• Chemical UV filters

• Silicones

• Synthetic fragrances

• Microplastics

• Artificial colourants

Their approach combines science-led innovation with the power of nature. Ingredients such as hyaluronic acid, naturally derived peptides, cloudberry, sea buckthorn, blueberry seed oil, and aloe juice deliver visible results while staying true to eco-conscious values.

Sustainable British Skincare That’s Kind to the Planet

This isn’t just skincare — it’s responsible skincare designed with the future in mind. Twentytwo Skincare is committed to sustainability at every stage:

• 100% recyclable packaging

• 88% recycled cardboard for shipping

• Carbon-neutral packing and delivery

• Manufacturing powered by 100% renewable electricity

• Production certified by Bureau Veritas

Targeted Collections for Every Skin Need

Twentytwo offers four results-driven skincare collections tailored to different concerns:

• Rejuvenate & Glow (Anti-Ageing): Formulated with peptides, natural retinol alternatives, and antioxidant-rich botanicals to smooth fine lines, improve firmness, and restore radiance.

• Hydrate & Glow: Deeply hydrating formulas powered by hyaluronic acid, aloe juice, and nourishing plant oils to improve elasticity and moisture retention.

• Nourish & Glow: Rich, nutrient-dense creams and oils that strengthen the skin barrier and restore vitality for a healthy, youthful glow.

• Brighten & Glow: Vitamin C–infused products that even skin tone, brighten dullness, and protect against environmental stressors.

A 5-Step Natural Skincare Routine for Every Age

Twentytwo encourages a simple, effective skincare routine that adapts with you through your 20s, 30s, 40s and beyond.

In Your 20s: Hydrate & Protect

• Start with a gentle cleansing milk.

• Use a lightweight day cream for balanced hydration.

• Apply daily SPF to prevent premature ageing.

• Add a vitamin C serum for antioxidant protection.

In Your 30s: Brighten & Strengthen

• Introduce gentle exfoliation to boost cell turnover.

• Add a brightening eye cream to prevent early lines.

• Incorporate hyaluronic acid or peptide serums for elasticity.

In Your 40s+: Rejuvenate & Repair

• Use natural anti-ageing heroes like bakuchiol and peptides.

• Focus on deeply nourishing day and night creams.

• Extend your skincare routine to the neck and décolletage.

• Consider tools like gua sha or LED home therapy for enhanced results.

Award-Winning Natural Skincare

Twentytwo Skincare has quickly impressed the industry, earning multiple awards including:

• The Green Parent Natural Beauty Awards 2025 – Bronze (Day Moisturiser)

• Vegan Beauty Awards – Vitamin C Serum

• Pure Beauty Awards – Best New Natural Product

• European Natural Beauty Awards – Excellence Award

• GHP – Best Family-Run Sustainable Skincare Brand (2024 & 2025)

• Global Recognition Award – Sustainable Innovation 2025

Skincare With Heart, Science & Ethics

Twentytwo Skincare brings together the best of British innovation, Baltic plant science, and heartfelt family values. Their mission is clear: to create premium natural skincare that works, without compromising on ethics or sustainability.

If you’re looking for authentic, certified natural skincare that delivers real results while caring for people and the planet, Twentytwo Skincare stands out as one of Britain’s most inspiring beauty brands.

Discover more: 22skincare.com

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