One Good Thing: The UK’s First Edible Wrapper Nutrition Bar Changing the Way Cyclists Fuel

Whether you're a weekend warrior, a seasoned triathlete, or someone looking to reduce their plastic footprint, One Good Thing delivers on taste, performance, and planet-friendly values. It's more than a bar — it's a small change that makes a big impact.

One Good Thing | UK’s First Edible Wrapper Energy Bar for Cyclists

Imagine this: you’re out riding through the British countryside, powering up a hill, reaching into your jersey pocket for fuel — and there's no wrapper to tear, no mess to deal with, and nothing to throw away. Just a delicious, all-natural energy bar that you can eat straight from your pocket. Sounds too good to be true? Not anymore.

Meet One Good Thing (OGT) – a revolutionary British startup on a mission to change how we snack on the move. Founded by father-son duo Mike and Daniel Bedford, this brand is redefining sports nutrition with the world’s first plastic-free, edible wrapper energy bar.

Born on a Bike Ride, Built for the Future

It all began with a bike ride.

Mike, an avid cyclist, was appalled by the sheer volume of plastic waste littering the British countryside — mostly from discarded snack wrappers. He had a simple, yet groundbreaking idea: what if energy bars didn’t need a wrapper at all?

With the help of his son Daniel, who brought scientific and technical expertise to the table, they developed a proprietary beeswax-based edible coating — completely natural, tasteless, and functional. The result? A snack that stays fresh, is waterproof, and can be rinsed off if needed, just like the skin of an apple.

This innovation wasn't just clever — it was industry-first. With custom-built manufacturing technology, OGT was able to scale what no other company had done before: produce edible wrapper snack bars on a commercial level.

What Makes OGT Bars Different?

✅ Edible Beeswax-Based Coating

Forget plastic or foil wrappers. OGT bars are coated with a 100% natural, edible barrier that keeps the bar fresh, dry, and ready to eat, no matter the weather. Whether it’s a rainy ride or a sweaty jersey pocket, the coating won’t dissolve or become sticky.

✅ Real Food, Real Flavour

Each bar is made with wholesome ingredients like oats and honey, plus natural flavourings — no additives, no palm oil, and no artificial nonsense. This means better taste, better digestion, and no flavour fatigue, even on long endurance days.

✅ Cold-Pressed & Low Energy Production

OGT uses a cold-pressed production method, which avoids heat and retains the natural integrity of the ingredients. This process is not only great for nutrition but is also low energy and sustainable, supporting their eco-conscious mission.

✅ Pocket-Sized and Performance-Ready

Every OGT bar is designed to slot seamlessly into a cycling jersey pocket or running vest. With 20–24g of oat-based carbohydrates, they're ideal for maintaining energy levels during even the toughest sessions.

Zero Plastic, Zero Waste

OGT is proud to be a truly plastic-free snack brand. The bars come in fully recyclable cardboard boxes made from 70% recycled material, and the bars themselves require no individual wrapper at all. This drastically reduces waste and supports a cleaner, greener planet.

Sustainability runs deep in OGT’s DNA — from low carbon footprint ingredients to eco-conscious packaging, the brand makes choices that are better for the body and the environment.

Olympic-Approved Fuel: Why Jonny Brownlee Rides with OGT

When Olympic gold medallist Jonny Brownlee first tried an OGT bar during the Gralloch gravel race, it was “love at first bite.” The taste, the performance, and — most importantly — the wrapper-free convenience instantly won him over.

Jonny now fuels his training and races with OGT, including during the Helvellyn Triathlon, one of the UK’s toughest endurance events. As he says: “To partner with a product that doesn't have a wrapper AND it makes you faster... it's absolutely brilliant.”

If it’s good enough for Jonny Brownlee, it’s probably good enough for your next ride.

Built by Cyclists, for Cyclists

Co-founders Mike and Daniel are cyclists themselves, so every detail of the OGT bar is thoughtfully designed for riders:

• No stopping to open a wrapper

• No mess in your pockets

• No distractions from your ride

• Easy to eat on the move

• Works in both hot and cold weather

Professional cyclist Matt Holmes puts it simply: "OGT bars keep me well energised... packed full of oats which is important for cycling fuel, and allow me to train with no distractions.”

One Good Thing, Many Great Reasons - How to Get Started

Getting your hands on OGT bars is easy:

• Choose your flavours – Pick from 5 mouthwatering options or go for a variety box

• Select your delivery schedule – Every 7, 14, 30, or 45 days

• Get delivery straight to your door – No postage fees, no plastic

• Fuel your adventures – Straight from your pocket to your mouth

• Try a £9.99 trial subscription pack today and experience the future of UK sports nutrition.

Whether you're a weekend warrior, a seasoned triathlete, or someone looking to reduce their plastic footprint, One Good Thing delivers on taste, performance, and planet-friendly values. It's more than a bar — it's a small change that makes a big impact.

Ready to fuel your next adventure the sustainable way? Visit weareogt.com to explore the full range of edible wrapper bars, learn more about the OGT story, and start your subscription today.

We intentionally don’t include photo captions—our aim is to encourage you to visit the featured brand’s website and explore their work in full context.

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